Online MSc Marketing
Make your mark in a changing digital world100% ONLINE PROGRAMMES
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Online MSc Marketing
Make your mark in a changing digital worldComplete the form below for detailed programme information and to be contacted by phone and/or email.
Ideal for ambitious, career-minded individuals, the online MSc Marketing will equip you with the skills to promote a career in today’s digital marketing environment.
In a fast-paced, digital world, the task of researching, promoting and selling products and services has never been more challenging. For marketeers seeking to future-proof their marketing skills in business, success rests on the ability to harness the latest data-based, service-centred and digital techniques.
Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing gives you the ability to apply the latest technologies to marketing fundamentals. It explores the latest topics, from analytics to user experience (UX) marketing, brand development, marketing management and consumer behaviour.
To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques.
It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management. With an in-depth understanding of the digital components of marketing, you can build a brighter future in marketing, be that in a contemporary digital or business enterprise.
This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world digital marketing case studies. The Masters also provides exciting opportunities to exchange ideas and establish networks around the world with a community of forward-thinking marketeers.
“Platforms come and go; for example, you could get a Facebook Ads certification, but in 10 years’ time will your knowledge be relevant? What we are providing on our MSc is the marketing knowledge and foundations that will be replicable in the future” - Dr Alena Kostyk, Deputy Programme Leader of Online MSc Marketing.
* Fee information is subject to change and is for guidance only.
Join us and make your mark
The University of Glasgow was a springboard towards career enhancements. If I had to do it again, I would definitely relive my year at the University of Glasgow!
Siranush Sargsian, Campus MSc student
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To find out more about our online courses or to apply, please contact a student recruitment coordinator.