Ideal for ambitious, career-minded individuals, the online MSc Marketing will equip you with the skills to promote a career in today’s digital marketing environment.

In a fast-paced, digital world, the task of researching, promoting and selling products and services has never been more challenging. For marketeers seeking to future-proof their marketing skills in business, success rests on the ability to harness the latest data-based, service-centred and digital techniques.

Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing gives you the ability to apply the latest technologies to marketing fundamentals. It explores the latest topics, from analytics to user experience (UX) marketing, brand development, marketing management and consumer behaviour.


To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques.

It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management. With an in-depth understanding of the digital components of marketing, you can build a brighter future in marketing, be that in a contemporary digital or business enterprise.

This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world digital marketing case studies. The Masters also provides exciting opportunities to exchange ideas and establish networks around the world with a community of forward-thinking marketeers.

“Platforms come and go; for example, you could get a Facebook Ads certification, but in 10 years’ time will your knowledge be relevant? What we are providing on our MSc is the marketing knowledge and foundations that will be replicable in the future” - Dr Alena Kostyk, Deputy Programme Leader of Online MSc Marketing.


  • Understand contemporary marketing principles, techniques and contextual conditions
  • Explore a range of marketing theories and methodologies to make informed decisions
  • Develop key analytical and critical skills in a data-driven context
  • Identify market opportunities in an international context, in a variety of career-relevant enterprises
  • Analyse and appraise marketing in combination with other core management functions
  • Apply marketing in an interconnected, international and culturally diverse economy


  • Duration: 2.5–6 years part-time (MSc). For details on other degree options request more information or speak to an admissions representative
  • Start dates: January, April and September
  • Fees: Payable in instalments of £1,667 per 20 credits totalling £15,000*
  • Entry requirements: You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution. We also welcome candidates with non-academic qualifications and backgrounds, candidates with more than three years’ work experience will be considered
  • International students: applicants must have an IELTS score of 6.5 with no less than 6.0 in any band.

* Fee information is subject to change and is for guidance only.