In a fast-paced, digital world, the task of researching, promoting and selling products and services has never been more challenging. For marketeers seeking to future-proof their businesses, success rests on the ability to harness the latest data-based, service-centred techniques.

Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing combines cutting-edge technologies with traditional marketing. It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.

Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.

This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.


To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques.

It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management. With an in-depth understanding of the core essentials and latest principles, you can build a brighter future in marketing, be that in a contemporary digital or traditional enterprise.


  • Understand contemporary marketing principles, techniques and contextual conditions
  • Explore a range of marketing theories and methodologies to make informed decisions
  • Develop key analytical and critical skills
  • Identify market opportunities in an international context, in a variety of career-relevant enterprises
  • Analyse and appraise marketing in combination with other core management functions
  • Apply marketing in an interconnected, international and culturally diverse economy


  • Duration: 2.5–6 years part-time (MSc), 2–4 years part-time (PgDip), 1–2 years part-time (PgCert)
  • Start dates: January, April and September
  • Fees: £1,667 per 20 credits totalling £15,000 (MSc), £10,000 (PgDip), £5,000 (PgCert)*
  • Entry requirements: You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution. We also welcome candidates with non-academic qualifications and backgrounds, candidates with more than three years’ work experience will be considered
  • International students: applicants must have an IELTS score of 6.5 with no less than 6.0 in any band.

* Fee information is subject to change and is for guidance only.