100% ONLINE PROGRAMMES
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International: +44 (0)141 278 7247
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In a fast-paced, digital world, the task of researching, promoting and selling products and services has never been more challenging. For marketeers seeking to future-proof their businesses, success rests on the ability to harness the latest data-based, service-centred techniques.
Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing combines cutting-edge technologies with traditional marketing. It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.
Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.
This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.
To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques.
It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management. With an in-depth understanding of the core essentials and latest principles, you can build a brighter future in marketing, be that in a contemporary digital or traditional enterprise.
Join us and make your mark
The University of Glasgow was a springboard towards career enhancements. If I had to do it again, I would definitely relive my year at the University of Glasgow!
Siranush Sargsian, Campus MSc student
Choose a study duration to suit you
MSc, PgDip or PgCert? Choose your qualification level
Learn through video, storylines, audio or written transcripts
Study from any device, from any location
Connect with tutors and students in our virtual learning environment
To find out more about our online courses or to apply, please contact a student recruitment coordinator.